Updated: April 2024
These guidelines (“Guidelines”) apply to purchases of advertising inventory sold in the U.S. on the Hulu website or application or on any Hulu-related content and digital properties (“Hulu Advertising Inventory”) through direct or programmatic buys as well as through Disney’s self-service tool called Disney Campaign Manager. These Guidelines are incorporated into and are a part of the applicable insertion order terms, programmatic sales terms, and, Disney Campaign Manager terms and conditions. The Guidelines do not, and cannot, provide an exhaustive list of guidelines or examples, and Hulu (including its agents or appointed representatives) reserves the right to review, accept, decline, suggest modifications to, request further information about, or remove any and all advertising on a case-by-case basis. Hulu also reserves the right to approve exceptions to these Guidelines on a case-by-case basis. Hulu may update these guidelines from time to time without notice, so please check in and review them regularly.
Q: Why do you prefer PCM codec?
Q: What does native frame rate mean?
Q: Should the bitrate be constant if delivering ProRes codec?
Q: Can you accept bitrate higher than 30 Mbps?
Q: When is letterboxing allowed and not allowed?
A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.