Max Selector

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Hulu’s Max Selector takes the Ad Selector unit, Hulu’s original choice-based ad unit, and layers on enhanced video selections and interactive capabilities to provide viewers with a more engaging and immersive experience.

Max Selector lets advertisers tell their brand story in their unique voice through various creative, customizable, interactive options. The viewer has the option to select their video experience and level of interactivity.

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Timeline

5 week production lead time from the receipt of the final asset

Available On:

Video Assets

Technical Specs

Video Deliverables

  • Video #1 – For use as a spot in pre/mid-roll. (:15s or :30s are typically used.)
  • Video #2 -For use within the full-screen destination video gallery (if applicable)

Background

  • Solid Or Gradient Colors: Provide hex value(s)
  • Photo Background (if applicable): 1920 x 1080
  • Formats: PNG, JPG, PSD

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Static Assets

Brand Logo / Title Treatment

  • PREFERRED: Vector Adobe EPS or Illustrator (AI)
  • ACCEPTED: High-res layered Photoshop (PSD)

Fonts (if applicable)

  • OpenType Font (OTF)

Campaign Imagery (Product Shots, etc)

  • PREFERRED: High-res Layered Photoshop (PSD) files or TIFF files 
  • ACCEPTED: JPG, Transparent PNG 
  • Largest dimensions possible. (Minimum 1920×1080)
  • Highest resolution possible. (Minimum 72dpi) 
  • Solid or Gradient Colors: Provide hex value(s)

Design Deliverables (if Client is Designing)

  • Completed layered, unflattened PSDs of overlay and full screen destination.
  • Deck containing comps (Creative Deck)
  • Brand Font: OpenType Font (OTF)
  • See below for creative guidelines.
  • Please contact your sales rep for links to download PSD build file templates.

Ad Copy

Headline

  • Max character count: 80 characters
  • Should encourage the viewer to make a choice or select one of the thumbnail options.

Thumbnail Titles & Descriptions

  • Title: 45 characters maximum
  • Description: 140 characters maximum
  • This should be a one-sentence summary of what viewers will experience if they click the above thumbnail. Either description of the commercial or interactive ad unit.

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Voice Over

Script

  • This should be identical to the headline copy.
  • Please provide phonetic spellings of all ambiguous words that could be mispronounced. 
  • If a client has a specific creative direction for the VO that should be sent with the script.

Talent

  • Voiceover can be read by official Hulu talent.
  • Please note your preference for either a male or female reading.
  • Clients may use their own VO talent but the script must be pre-approved by Hulu Creative to ensure it follows our guidelines.

Versions

  • One creative version per flight.
  • Please ensure VO script is approved before production begins. Re-records may incur a change fee.

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Creative Guidelines

Background Colors

  • Do not use light color background color.
  • Background colors should be dark enough to allow legibility for white type.

Background Photos

  • Do not use a busy background photo.
  • Background images should be clean and sparse for copy legibility.

Designated Areas

  • Do not include copy or taglines in the areas designated for product images only.

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Miscellaneous

Music (optional)

  • The client can supply their own licensed 10-second music clip to play during the ad selection when the Max Selector UI is appearing. 
  • File Formats: MP3, AAC WAV

Tagging

  • BrightLine creates the VAST tag and delivers to the media partner(s). If desired, the agency team may send a third-party impression tracker directly to the media partner(s) as they will append it on their end. Media partner(s) to advise on format, capabilities, timing, etc. Engagement metrics cannot be third-party tracked; BrightLine tracks these metrics and will provide regular reporting.

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The use of Graphik is acceptable in cases where the Client cannot supply their own typeface.
On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.
If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.
Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]
  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as” Brand (TM)”

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Should the bitrate be constant if delivering ProRes codec?

A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?

A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.