Marquee Ad

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The Marquee Ad is Hulu’s latest high-impact, non-video ad unit that positions advertisers ‘front-and-center’ to create a connection between content discovery, recommendation, and viewership. Driven by our Viewer-First Advertising ethos and leveraging Hulu’s design hallmarks (e.g. color gradient, full screen background show image and layout), Marquee Ads take advantage of Hulu’s new Compass UI design to natively fit ads into the UI enticing viewers with information about on-platform content and theatrical releases they may be interested in.
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Timeline

15 business day production lead time from the receipt of the final asset. (If uploading new content on Hulu, please add 8 business days to the production timeline.)

Available On:

Static Assets

Show Art

  • High-res layered Photoshop (PSD) file
  • Both horizontal and vertical versions, if possible.
  • Scalable artwork with no title art or text that will be legible across various screen sizes. Think living room to mobile/tablet.

Network / Studio / Brand Logo

  • PREFERRED: Vector Adobe EPS or Illustrator (AI)
  • ACCEPTED: High-res layered Photoshop (PSD) or transparent PNG
  • Only a primary logo is allowed. Additional imagery, taglines, talent names, or release dates are not permitted.
  • An all-white horizontal version of the logo for optimal visibility.
  • If a Network or Studio is not associated with the content the advertiser’s brand logo MUST be used.

Gradient Color

  • On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the show art provided. It is NOT something we can control on our end.

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Static Deliverables (if Advertiser is designing)

Horizontal Show Image

  • Dimensions: 3840 x 2160; 16:9 ratio
  • Devices: Living Room & Web
  • Max File Size: 31.6 MB
  • File Format: JPG
  • Creative Guidelines: Scalable artwork with no title art or text that will be legible across various screen sizes.

Vertical Show Image

  • Dimensions: 1440 x 2160; 2:3 ratio
  • Devices: Mobile, Tablet & Web
  • Max File Size: 11.8 MB
  • File Format: JPG
  • Creative Guidelines: Scalable artwork with no title art or text that will be legible across various screen sizes.

Network Logo

  • Dimensions: 750×750
  • File Type: Transparent PNG
  • Max File Size: 500k
  • The logo should be center-aligned in the available area.
  • Only a primary studio logo is allowed. Additional imagery, taglines, talent names, or release dates are not permitted.
  • An all-white horizontal version of the logo is highly recommended for optimal visibility.

Gradient Color

  • On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the show art provided. It is not something we can control on our end.

Video Specs (if not already on Hulu)

Technical Specs

Length (Tune-In)

  • Full episode or full feature film long-form content ONLY.
  • Trailers, promos, standard commercial asset lengths (:15s and :30s) are NOT ALLOWED.

Length (Theatrical / Gaming)

  • The trailer should be non-standard video length, ideally extended trailer
  • Standard commercial asset lengths (:15s and :30s) are NOT RECOMMENDED
  • Creative Guidelines: An advertiser best practice is to promote extended, high-quality trailers for the best viewer experience. Long-form content such as exclusive cuts, clips, and behind-the-scenes footage are also accepted.

Release Date Messaging Guidelines

Copy Specs

CTA Copy

  • Max Character Count: 30 (including spaces)
  • Guidelines: The Marquee Ad directs to SVOD assets, therefore creative linear assets cannot contain date/time messaging (i.e. Wednesdays at 8/7 pm Central).

Show/Film Title Copy

  • Max Character Count: 60 (including spaces)
  • Default Text: [FILM TITLE] (Sourced from Sales Order)
  • Alt-Text will be supported for display and automated from title copy
  • ONLY the show/film title is allowed to be used here.

Description Copy

  • Max Character Count: 70 (including spaces)

Action Button Text​

  • Tune-in: “Play”
  • Trailer: “Play Trailer”
  • Not customizable per Hulu standards.

Release Messaging Guidelines

Tune-In Clients

  • Used to promote either TV shows or movies so long as the content is available to SASH viewers on the platform. Because of this ONLY post-release messaging is approved.
  • Approved Examples:
    • NOW STREAMING ON HULU
    • STREAM ON HULU
    • STREAMING ON HULU
    • STREAM NOW ON HULU
    • STREAM NOW
    • WATCH NOW
    • NOW STREAMING
  • Not Approved Examples:
    • Coming Soon
    • Streaming Soon
    • Available on [PLATFORM NAME] + [DATE]

Theatrical

  • To clarify, the movie is not available on Hulu.
    “IN THEATERS” must be included in the CTA copy.
  • Approved Pre-Release Examples:
    • IN THEATERS FEBRUARY 12
    • IN THEATERS FRIDAY
  • Approved Post-Release Examples
    • NOW PLAYING IN THEATERS
    • IN THEATERS NOW
  • NOT Approved Pre-Release Examples
    • COMING NOVEMBER 19, 2021   
    • AVAILABLE NOVEMBER 19, 2021
    • COMING FRIDAY
    • AVAILABLE FRIDAY
  • NOT APPROVED Post-Release Examples
    • NOW PLAYING

Gaming

  • To clarify, the video game is not available on Hulu. “IN STORES” or “AVAILABLE ONLINE” must be included in the CTA copy. 
  • Approved Pre-Release Examples:
    • IN STORES FEBRUARY 12
    • IN STORES FRIDAY
    • AVAILABLE ONLINE FEBRUARY 12
    • AVAILABLE ONLINE FRIDAY
  • Approved Post-Release Examples
    • IN STORES
    • AVAILABLE ONLINE
  • NOT Approved Pre-Release Examples:
    • COMING NOVEMBER 19, 2021   
    • AVAILABLE NOVEMBER 19, 2021
    • COMING FRIDAY
    • AVAILABLE FRIDAY
  • NOT Approved Post Release Examples:
    • NOW AVAILABLE
    • DOWNLOAD NOW

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On-Channel Design Deliverables (for content NOT on Hulu)

General Design Specs

  • File Format: JPG
  • Max File Size: 2MB
  • Hero Templates: vertical and horizontal
  • Although we do not require a PSD for each size, it would be appreciated if both horizontal and vertical PSD files were included in your delivery.

Horizontal Hero

  • PSD Template
  • File Format: JPG
  • Dimensions: 3840×2160
  • This is key art WITHOUT text or title treatment.
  • Main focal area: right half of the screen
  • If possible, the image should not include gradients.
  • If key art does not work well then alternatively you can use a still that best represents the season.
  • Please make sure the subject is within our safe zone area.

Vertical Hero

  • PSD Template
  • File Format: JPG
  • Dimensions: 1440×2160
  • This is key art WITHOUT text or title treatment.
  • Main focal area: top half of the screen.
  • If possible, the image should not include gradients.
  • If key art does not work well then alternatively you can use a still that best represents the season.
  • Please make sure the subject is within our safe zone area.

Legacy Show Art Deliverables

  • Key Art: 2048×768
  • Master Art: 600×338
  • Poster Art (for movies only): 694×1000
  • Title Treatment: 1860 width x free height

Horizontal 16x9 Program Tile

  • PSD Template
  • Deliverable File Formats: JPG and PSD, if available
  • Dimensions: 1920×1080
  • This is key art WITH the title treatment.
  • Please use our template to know where our network bug gets dynamically added.

Vertical 2x3 Program Tile

  • PSD Template
  • Deliverable File Formats: JPG and PSD, if available
  • Dimensions: 1440 x 2160
  • This is key art WITH the title treatment.
  • Please use our template to know where our network bug gets dynamically added.

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On-Channel Copy Deliverables (for content NOT on Hulu)

Asset Metadata

  • Series Title: The title of the series or movie.
  • Title: The title of the asset you are asking to be published.
  • Description: Unique description for the asset. 255 characters maximum, including spaces.
  • Programming Type: Explains the type of content. Usually “Trailer”, “Excerpt”, “Web Exclusive”, “Episode”, “Movie”. See pgs. 34-35 in our Content Guidebook.
  • Original Premiere Date: Date the asset first airs. If it is tied to a movie or episode, then the date the movie premieres.
  • Rating: Usually safe to use the rating of the movie or series. See pg. 18 in our Content Guidebook.
  • Available Date & Time: The date and time this asset launches.
  • Expiration Date & Time: The date and time this asset expires from the service. If it should never expire, write “Evergreen.” NOTE: Theatrical trailers require an expiration date and cannot be evergreen.

Series & Movie Metadata (if new to Hulu)

  • Series Title: The title of the series or movie.
  • Season Number: What season will this first asset live under. Most often, it’s Season 1. For movies, a season number is not required.
  • Series Description: A brief description of the series or movie
  • Genre: Usually “Comedy”, “Drama”, “Horror and Thriller”, “SciFi and Fantasy”. See pg. 17 in our Content Guidebook.
  • Media Type: Use “TV” (for a series) or “Film”
  • Rating: See pg. 18 in our Content Guidebook.
  • Country of Origin: Defines what country this series or film originates from.
  • Channel: Describes what studio produced this movie or on what network it airs.

Third-Party Tracking Tags & Hosting

Tracking Tags

  • Clients can provide third party 1×1s.
  • We do not accept third-party click trackers.

File Hosting

  • Files are hosted by Hulu.

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The use of Graphik is acceptable in cases where the Client cannot supply their own typeface.
On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.
If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.
Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]
  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as” Brand (TM)”

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Should the bitrate be constant if delivering ProRes codec?

A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?

A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.