Branded Slate

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Hulu’s Branded Slate offers a :05 to :07 custom title card that appears in premium positioning before video creative in the first pod prior to the beginning of a show. The advertiser’s brand logo is shown with “Presented by” intro text and Hulu-provided voiceover audio.

NOTE: The advertiser’s video creative does not run with the slate placement against short-form content and will serve with slate when possible.

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Timeline

12 business days production lead time from the receipt of the final assets.

Available On:

Static Assets

File Format

  • PREFERRED: Vector Adobe EPS or Illustrator (AI)
  • ACCEPTED: High-Res Layered Photoshop (PSD)

Background Color

  • ACCEPTED: Color HEX or RGB codes
  • NOT ACCEPTED: CMYK or PMS codes

Font (if applicable)

  • OpenType Font (OTF)

Creative Requirements

  • Only the primary brand logo is allowed. Additional imagery is not permitted.
  • The brand logo will be locked up with “Presented by” text which cannot be customized. The text must be in Hulu’s standard font, size, and color.  The “Presented by” text MUST be added by Hulu.
  • ACCEPTED: Hashtags and URLs
  • NOT ACCEPTED: CTA buttons that look clickable and include copy such as “Click Learn More” or “Buy Now”.

Voiceover Script

Recommended Format

  • English: “Presented by [Brand Name + Tagline (optional)]” 
  • Spanish: “Presentado por [Brand Name + Tagline (optional)]” 
  • Please provide phonetic spellings of all ambiguous words that will need to be recorded. 

Talent

  • Voiceover must be read by official Hulu talent. Please note your preference of either a male or female reading.

Length

  • 11 syllable maximum
  • The syllable count doesn’t include the “Presented by” portion.
  • If the tagline doesn’t fit in the syllable limit, it can be included as text (need fonts).

Versions & Guidelines

  • One creative version per flight.
  • Cannot include CTAs such as “Learn More” or “Buy Now”.
  • Please ensure VO script is approved before production begins. Re-records may incur a change fee.

Third-Party Tracking Tags & File Hosting

Tracking Tags

  • Clients can provide third party 1×1s and click trackers.

File Hosting

  • Files are hosted by Hulu.

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The use of Graphik is acceptable in cases where the Client cannot supply their own typeface.
On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.
If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.
Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]
  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as” Brand (TM)”

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Should the bitrate be constant if delivering ProRes codec?

A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?

A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.