Branded Entertainment Selector

Play Video

Hulu’s Branded Entertainment Selector (BES) allows the viewer to control their experience by choosing whether to watch a long-form commercial content followed by an ad-free episode or to view the show with standard commercial breaks.

Play Video

Timeline

12 business days production lead time from the receipt of the final assets

Available On:

Poster

If Client is Designing

  • File Format: JPG
  • Dimensions: 505 x 756
  • Max File Size: 500KB

If Hulu is Designing / Resizing

  • Poster Art: Hi-Res Layered Photoshop (PSD) file
  • Font: OpenType (OTF)
  • Brand Logo / Title Treatment: Vector Adobe EPS or Illustrator (AI) files 

Creative Requirements

  • Must have brand name, film, program, or product name displayed.
  • The poster image is not clickable so the design should not include implied interactivity such as CTA buttons.
  • Campaign hashtags are accepted.
  • QR codes are NOT accepted.
  • Red band trailers are required to include red band visual in poster art noting the trailer contains adult material. 

Best Practices

  • Avoid darker colors that would blend in with the fixed-color background of the BES.

Copy

Requirements

  • The structure of the copy must be “SKIP THE AD BREAKS Enjoy your program without commercial interruption by watching this X:XX (video type) first”.
    This cannot be customized beyond the video type. Length of time is auto-populated.

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Video Tech Specs

Technical Specs

Video Length

  • A minimum of :60 and maximum of 2:59.
  • We cannot accept multiple shorter spots from the same or different brands to form one commercial.

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Third-Party Tracking Tags & File Hosting

File Format / Max Size

  • Clients can provide third party 1×1s and click trackers.
  • Click-through URLs (for video).

File Hosting

  • Files are hosted by Hulu.

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The use of Graphik is acceptable in cases where the Client cannot supply their own typeface.
On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.
If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.
Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]
  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as” Brand (TM)”

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Should the bitrate be constant if delivering ProRes codec?

A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?

A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.