Hulu’s Branded Entertainment Selector (BES) allows the viewer to control their experience by choosing whether to watch a long-form commercial content followed by an ad-free episode or to view the show with standard commercial breaks.
12 business days from the receipt of the final assets.
The structure of the copy must be “SKIP THE AD BREAKS Enjoy your program without commercial interruption by watching this X:XX (video type) first”.
This cannot be customized beyond the video type.
The length of time is auto-populated.
Q: Why do you prefer PCM codec?
Q: What does native frame rate mean?
Q: Should the bitrate be constant if delivering ProRes codec?
Q: Can you accept bitrate higher than 30 Mbps?
Q: When is letterboxing allowed and not allowed?
A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.