Ad Selector

Play Video

Hulu’s Ad Selector allows the user to choose their ad experience by selecting the ad they want to view. The user will be presented with two or three video options. Once a selection is made, the user will be presented with the commercial of their choice. If no selection is made after :15, one video in the unit will be randomly selected to play.

Play Video

Timeline

12 business days production lead time from the receipt of the final assets.

Available On:

Brand Logo/Title Treatment

If Client is Designing

  • File Format: Transparent PNG
  • Dimensions: 254 x 79

If Hulu is Designing / Resizing

  • PREFERRED: Vector Adobe EPS or Illustrator (AI) files 
  • ACCEPTED: Transparent PNG or Layered Photoshop (PSD) files

Creative Best Practices

  • Using a white logo is highly recommended for optimal legibility.
  • Horizontal logos to make the best use of the available area.

Creative Guidelines

  • Taglines, tune-in copy, or talent names are not permitted to be used with the brand logo.

Thumbnail Images

If Client is Designing

  • File Format: JPG
  • Dimensions: 546 x 307

If Hulu is Designing / Resizing

  • PREFERRED: Layered Photoshop (PSD) or TIFF files
  • ACCEPTED: JPG
  • If Hulu needs to create the thumbnails with screenshots of the video commercials, please provide the exact timestamps.

Creative Best Practices

  • To encourage viewer engagement, we suggest using thumbnail images for each option that are distinct from one another.

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Copy

Headline

  • The copy MUST be “Which ad experience do you prefer?”. This copy cannot be customized.

Thumbnail Captions

  • The caption is the copy below the thumbnail that describes the category or option choice.
  • 25 characters max including spaces and punctuation
  • 5 characters minimum
  • Standard text only.  

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Video Tech Specs

Technical Specs

Number of Videos

  • A minimum of two videos and a maximum of three videos are required.

Video Lengths

  • :15 or :30

Creative Best Practices

  • To encourage viewer engagement, we suggest using video creatives that are distinct from one another.

Third-Party Tracking Tags & File Hosting

Tracking Tags

  • Clients can provide third party 1×1s and click trackers.

File Hosting

  • Files are hosted by Hulu.

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The use of Graphik is acceptable in cases where the Client cannot supply their own typeface.
On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.
If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.
Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]
  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as” Brand (TM)”

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Should the bitrate be constant if delivering ProRes codec?

A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?

A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.