AD PRODUCTS

Ad Selector

The Ad Selector allows the user to control their ad experience by choosing the ad they want to see. The user will be presented with two or three video options. Once a selection is made, the user will be presented with the commercial of their choice. If no selection is made after :15, one video in the unit will be randomly selected to play.

Read More 

Binge Ad

Hulu’s Binge Ads enable marketers to deliver contextually and situationally-relevant messages at the right time and place – during a viewer’s binge session. It also allows brands to create and own a positive, entertaining viewer experience that compliments bingeing and reduces ad fatigue.

Read More 

Branded Slate

A branded slate is a custom title card that appears in premium positioning before video creative in the first pod before the beginning of a show. The advertiser’s brand logo is shown with “Presented by” intro text and Hulu-provided voiceover audio.

Read More 

Branded Slate Entertainment Clients

A branded slate is a custom title card that appears in premium positioning before a video creative in the first pod before the beginning of a show. The advertiser’s brand logo is shown with “Presented by” intro text and Hulu-provided voiceover audio.

Read More 

GatewayGo

Combining Hulu’s traditional living room video ads with action-oriented prompts and personalized offers, the GatewayGo ad unit allows brands to get significantly closer to their conversion goals with Streaming TV by shifting conversion actions from the TV to mobile.

Read More 

Interactive Living Room

Interactive video formats foster greater affinity with a brand using customizable interactivity that can inform viewers about a brand’s latest products, features, and services.

Read More 

Marquee Ad

The Marquee Ad Poster design leverages existing coming soon design components to promote a trailer for an upcoming title. This specific creative execution supports full length trailer and behind the scenes content to entice Hulu viewers to want to watch the series or theatrical release.

Read More 

Max Selector

The Max Selector provides marketers with enhanced creative controls and capabilities to maximize the impact of their message through customization and viewer choice.

Read More 

Pause Ad

Hulu’s Pause Ad is a non-disruptive, non-intrusive user-initiated ad experience that appears when a viewer presses pause when watching content.

Read More 

Premium Slate

A Premium Slate is a :07 custom title card with “Presented by” messaging and voiceover that appears in premium positioning before video creative in the first pod before the beginning of a show. This unit offers enhanced creative flexibility for a client to leverage their own video, dynamic visuals, and sound.

Read More 

Premium Slate Entertainment Clients

A Premium Slate is a :07 custom title card with “Presented by” messaging and voiceover that appears in premium positioning before a video creative in the first pod before the beginning of a show. This unit offers enhanced creative flexibility for a client to leverage their own video, dynamic visuals, and sound.

Read More 

Video Commercial

The Video Commercial includes placement of your advertiser’s video creative into any one of Hulu’s standard long-form content commercial breaks.

Read More 
The use of Graphik is acceptable in cases where the Client cannot supply their own typeface.
On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.
If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.
Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]
  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as” Brand (TM)”

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Should the bitrate be constant if delivering ProRes codec?

A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?

A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.