AD PRODUCTS

Ad Selector

Hulu’s Ad Selector allows the user to choose their ad experience by selecting the ad they want to view. The user will be presented with two or three video options. Once a selection is made, the user will be presented with the commercial of their choice. If no selection is made after :15, one video in the unit will be randomly selected to play.

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Binge Ad

Hulu’s Binge Ad enables marketers to deliver contextually and situationally-relevant messages at the right time and place – during a viewer’s binge session. The Binge ad allows brands to create and own a positive, contextually relevant viewer experience that compliments viewing behavior and reduces ad fatigue. The industry’s first Binge Ad experience offers brands a natural, authentic opportunity to connect with the viewers and their viewing behavior

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Branded Entertainment Selector

Hulu’s Branded Entertainment Selector (BES) allows the viewer to control their experience by choosing whether to watch a long-form commercial content followed by an ad-free episode or to view the show with standard commercial breaks.

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Branded Slate

Hulu’s Branded Slate offers a :05 to :07 custom title card that appears in premium positioning before video creative in the first pod prior to the beginning of a show. The advertiser’s brand logo is shown with “Presented by” intro text and Hulu-provided voiceover audio.

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Branded Slate for Entertainment Clients

Hulu’s Branded Slate offers a :05 to :07 custom title card that appears in premium positioning before video creative in the first pod prior to the beginning of a show. The advertiser’s brand logo is shown with “Presented by” intro text and Hulu-provided voiceover audio.

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Interactive

Interactive video formats foster greater affinity with a brand using customizable interactivity that can inform viewers about a brand’s latest products, features, and services.

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GatewayGo

Combining Hulu’s traditional living room video ads with action-oriented prompts and personalized offers, Hulu’s GatewayGo ad unit allows brands to get significantly closer to their conversion goals in Streaming TV by shifting conversion actions from the TV screen to mobile.

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Marquee Ad

Hulu’s Marquee Ad is a high-impact, native unit positioned on Hulu’s home screen built to promote TV shows, theatrical movies and video games.

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Max Selector

Hulu’s Max Selector takes the Ad Selector unit, Hulu’s original choice-based ad unit, and layers on enhanced video selections and interactive capabilities to provide viewers with a more engaging and immersive experience.

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Pause Ad

Hulu’s Pause Ad offers advertisers a unique opportunity to connect with viewers through situational relevance — the act of pressing pause.​

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Premium Slate

A Premium Slate is a :05 to :07 custom title card with “Presented by” messaging and voiceover that appears in premium positioning before video creative in the first pod before the beginning of a show. This unit offers enhanced creative flexibility for a client to leverage their own video, dynamic visuals, and sound.

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Premium Slate for Entertainment Clients

A Premium Slate is a :05 to :07 custom title card with “Presented by” messaging and voiceover that appears in premium positioning before video creative in the first pod before the beginning of a show. This unit offers enhanced creative flexibility for a client to leverage their own video, dynamic visuals, and sound.

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Video Commercial

The Video Commercial includes placement of your advertiser’s video creative into any one of Hulu’s standard long-form content commercial breaks.

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The use of Graphik is acceptable in cases where the Client cannot supply their own typeface.
On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.
If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.
Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]
  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as” Brand (TM)”

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Should the bitrate be constant if delivering ProRes codec?

A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?

A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.